In this guide, we delve into the top 10 car rental companies in Iceland, each offering a range of options from 4x4 rentalsthat are ideal for exploring the Highlands to comfortable sedans perfect for cruising the scenic Ring Road.
Whether you're seeking luxury, budget-friendly options or specialized vehicles like campervans, our comprehensive list is designed to help you find the perfect fit for your Icelandic adventure. With detailed insights on each company's fleet, services, customer reviews, drop-off locations, and unique selling points, we aim to equip you with all the information needed to make an informed decision for a memorable journey.
Having your own rental car at the ready makes everything so easy while traveling, and it's necessary if you want to go on a self-drive tour around Iceland. The freedom an auto rental gives you allows you to stay in various accommodations in Iceland, from the fancy hotels in Reykjavikto the modest cottages in the countryside.
All car rental companies mentioned below are integrated into thebiggest car rental marketplace in Iceland, so you're guaranteed to find the car you're looking for at the best price!
- Learn more: The Top 5 Road Trips in Iceland (with full itineraries!)
When estimating the best car rental services in Iceland, we use multiple factors for our evaluation, such as location, comfort, prices, range of cars, and of course, customer service. Any of these car rentals are a good choice for renting a car in Iceland, but you should choose the one that best suits your needs.
MyCar Rental
MyCar Rental is an excellent car rental service that has a 24/7 office at Keflavik International Airport, allowing you to pick up or drop off a car at any time. They offer a fleet of reliable Toyota vehicles, from small hybrid cars to four-wheel-drive luxury cars, with access to Toyota's local dealership and service network all over Iceland.
If you have a breakdown or an unfortunate incident while driving, MyCar offers 24/7 roadside and breakdown assistance, so you never have to worry about being stranded on the road. With fair prices, great service, and quality cars, MyCar is a fantastic option when hiring a car in Iceland.
- Learn more: Best Advice for Renting a Car in Iceland
Lava Car Rental
Lava Car Rental is the World Travel Awards winner for Iceland's Leading Car Rental Company in 2023, giving you an idea of what kind of quality service this car rental company offers its customers. It is a family-owned company founded in 2016 with the goal of providing a simple and hassle-free choice for vehicle rentals in Iceland.
Some of the benefits of Lava Car Rental include that there's no deposit necessary at pick-up, insurances are included and cancellation is free. The range of cars offered is quite wide, as you can get small compact cars that are perfect for city driving, large 4x4 vehicles that can handle snowy Icelandic winters, or campervans with all the amenities needed to stay in.
- Learn more: Best Guide to Rental Car Sizes in Iceland
Blue Car Rental
Blue Car Rental is a reliable car rental service in Iceland with locations in Reykjavik and Keflavik Airport. Founded in 2010, it has one of the largest fleets of rental cars in all of Iceland and offers zero-contact delivery with no waiting time at the counter.
Blue Car Rental has its headquarters in Keflavik and has become a big part of the local community of this charming town, running the Blue Cares Campaign, which focuses on helping individuals with special needs. They also support the youth development of the local soccer team, making it much more than just a simple car rental company.
- Learn more: Driving in Iceland - The Ultimate Guide to Road Trips
Ring Rental
Ring Rental is a good and affordable car rental company in Iceland which was founded by two brothers who currently run the agency. The service is friendly and personal and the emphasis is on customer satisfaction.
There is a shuttle service pick-up and drop-off at Keflavik Airport, making it easy for you to have your car for your entire stay in Iceland. Ring Rental also offers a special offer on fuel at selected gas stations around the country, and with a fleet of mostly Dacia vehicles, it allows them to keep the price of the rentals fairly low.
- Learn more: Everything You Need to Know About Road Signs in Iceland
Go Car Rental
Go Car Rental was founded by two friends in 2014 with just an idea and a website. Since then, they have gone from a small desk in a cramped office to their impressive headquarters just outside of Keflavik. With great service and competitive prices, it is a good choice for anyone hoping to drive around Iceland, with an average age of just 18 months for their car fleet.
Not only do they offer a wide range of cars, but they also have their own line of campervans, the Go Campers. This allows you to sleep in your campervan at designated campsites around the country, saving you money on booking hotel rooms in Iceland.
Golden Circle Car Rental
Golden Circle Car Rental is a family-run car rental that is located close to Keflavik International Airport with a great fleet of cars that will take you anywhere in Iceland. They offer a nice selection of 4x4 vehicles with roof tents as well as bicycles you can keep on a carrier on the back of your SUV, allowing you to explore the nature of Iceland on a bike before returning to your car and carrying on your journey.
However, if you plan on keeping it simple and go for something compact and economical, no worries, they also offer smaller cars like Toyota Yaris and similar, which is perfect for traveling the Ring Road during the summer.
- Learn more: How to Drive Iceland's Golden Circle - A Complete Guide with Maps
Project Car Rental
Project Car Rentalsets out to provide its customers with affordable rental cars and excellent service with easy pick-up and drop-off at Keflavik International Airport at all hours, free of charge. Additionally, they offer free cancellation up to 48 hours before pickup, and roadside assistance is available 24/7.
Another thing that makes the whole car rental process simple is that there are no "hidden extras" in your contract, and communications are smooth and easy.
Go Iceland Car Rental
Go Iceland Car Rentaloffers professional, friendly service and good rental rates in a competitive market in Iceland. The emphasis of the company's goal is to make the travel experience of their customers comfortable and safe.
Go Iceland is open at Keflavik International Airport 24 hours a day, seven days a week, so you can pick up or drop off the car at any time for your convenience.
IceRental 4x4
IceRental 4x4 is an innovative car rental company in Iceland, specializing in four-wheel-drive vehicles that are perfect for weather conditions in Iceland. If you're planning on driving on gravel roads, such as in the Highlands, or want to explore Iceland during winter when the roads can be snowy and icy, renting a good 4x4 vehicle is necessary.
This car rental also offers 4x4 rooftop campers for those who want to be flexible in their travels around the country. If you're staying in a hotel in Reykjavik, they offer a drop-off service at your accommodation, making it very simple and easy to hire a 4x4 car in the city.
- Learn more: Parking in Reykjavik - Everything You Need to Know
Northern Lights Car Rental
Northern Lights Car Rentaloffers a wide variety of cars to hire, from compact 2WD with manual transmission for those looking to be economical, to luxury SUVs with four-wheel-drive that you can drive on the infamous F-roads of Iceland.
They also offer free pick-up and drop-off at Keflavik Airport, unlimited mileage, 24/7 road assistance, and free cancellation up until 48 hours before arrival. The company was founded in 2012 and has been providing quality service to visitors for more than a decade.
These are the top 10 car rental companies in Iceland. Which one are you looking to rent a car with? If you have tried any of them, what was your experience? Please let us know in the comments below!
